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Force 5 Media chosen to introduce Kuert Concrete's new consumer product
SOUTH BEND, IN (August 2, 2006) – Force 5 Media™, a leading marketing communications firm, announces the agreement with South Bend-based Kuert Concrete™ to develop the branded consumer and trade marketing and sales tools to introduce SpectraCrete™, a new, integral decorative concrete coloring system.
According to Deb DeFreeuw, President of Force 5 Media, "the relationship with Kuert began with a complete market and communication audit to determine the needs of each niche market. "From that research, product positioning was determined and a process of building the brand began with a variety of media tools including advertising and promotion, personal one-to-one sales collateral, consumer brochures, dealer presentation tools, electronic marketing and public relations. "After the initial marketing and sales tools are completed and available, a new, very exciting promotional program will launch of fully decorating one of Kuert's concrete mixer trucks in all the available SpectraCrete colors," DeFreeuw continued.
SpectraCrete provides consumers and building contractors with a palette of color choices, textures and patterns which may be applied to driveways, pool decks, patios, counter tops and a variety of other exterior and interior applications. The available stamping patterns finish the customization process by capturing the true look, at a fraction of the cost, of natural stone, slate cobblestone and brick. The system includes 14 Kuert colors and the capability to produce individual custom colors.
Steve Fidler, President of Kuert Concrete said, "As an organization that has a strong reputation with commercial builders, contractors and concrete installers and finishers, Kuert is determined to get the SpectraCrete product launch correct. "A partnership with a sophisticated marketing organization is critical to our revenue success especially in light of the fact that consumer marketing was new to Kuert. "We believe developing a strong brand message using the best media available will be a key component of a successful market entry and Force 5 Media will help SpectraCrete achieve its sales goals."
Dave Weiss, President, Weiss Homes, a South Bend-based home builder said, "Weiss customers building new homes are requesting decorative concrete in a variety of applications. The demand has really taken off as homeowners see the incredible visual enhancements which are now possible with decorative concrete. "We are so pleased that Kuert and their product SpectraCrete have given Weiss the ability to meet our customer's needs."
About Force 5 Media
Force 5 Media [F5M] is a South Bend, IN-based marketing communications firm that blends the right mix of strategy and creativity…the analytical and logical with the emotional, intuitive and visual. F5M helps clients find the balance between logic and magic to sell products and build brands by designing and developing marketing, advertising and promotion, electronic marketing, website design and development, search engine optimization [SEO] strategy and public relations. Whatever it takes to solve a communication problem and turn it into an opportunity to sell, introduce and support brands. We help our clients be successful. For more information, go to: http://www.force5media.com.
About Kuert Concrete
Since 1927 Kuert Concrete, Inc. has been the first choice in concrete and concrete related supplies. With facilities strategically positioned across the region, Kuert efficiently and effectively serves the concrete needs of commercial, industrial and residential contractors as well as do-it-yourself-ers [DIYer's] in northern Indiana and southwestern Michigan. Kuert believes it exists to build better communities and better lives. For more information, go to: http://www.kuert.com.
Contact
At Force 5 Media
Kathleen Murphy, Vice President of Marketing
murphy@force5media.com
phone: 574.234.2060
At Kuert Concrete
Steve Fidler, President
steve@kuert.com
phone: 574.232.9911
toll free: 1.866.465.8378
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